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  • Writer's pictureJade Bridges

Seed of Purpose and Goals

The foundation of every team or business is their purpose and goals. The purpose of a team gives life to why the business exists. It gives the team motivation to go to work every day. Next to purpose, the goals of a team is what keeps an organization moving forward. The purpose and goals of a team build a bond between team members that goes beyond the individuals of the team. In order for a team to be productive they must set S.M.A.R.T. goals. S.M.A.R.T. is an acronym that George T. Doran coined.

The S stands for Specific

The M stands for Measurable

The A stands for Achievable

The R stands for Relevant

The T stands for Time bound


At the end of the day for a team to be effective. They must set goals that are aligned with the acronym listed below. To conclude, the purpose of a team creates uniqueness and value for the organization while the goals drive the team forward. Below I wanted to add some application questions for you to discuss or think about with your team or as an individual. Thanks for taking time to read this.


Chief Adventurer

Jade Bridges



Application Questions

What is your teams purpose?

What are the current goals of your organization?

How does the purpose and goals of your team affect the culture of your team?





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